E-commerce analytics platform for business analysts
Less time wrangling data. More time driving growth.
Trusted by brands worldwide
Trusted by brands worldwide
Marketing measurement is broken. We fixed it.
Dema unifies marketing mix modeling, incrementality testing, and attribution into a single, dynamic system, built from the ground up for e-commerce.
No more conflicting models. No more wasted spend. Just clear, profitable decisions.
One Source of Truth for Ecommerce Performance
No more copy-pasting dashboards or merging exports.
Dema connects your key marketing, sales, CRM, and product data into a single analytics layer so you can;
Break down LTV, CAC, payback and margin by channel
Analyse campaign, cohort, and SKU performance in real time
Share insights that align marketing, ops, and finance
This isn’t just attribution
Build better reporting frameworks without rebuilding your stack.
Automate Reporting Without Losing Depth
Custom insights without the manual lift.
Your time shouldn’t be spent updating spreadsheets. With Dema, you can:
Create shareable dashboards for different stakeholders
Set up recurring exports or API feeds into BI tools
Generate cohort, contribution, or performance reports instantly
No more late nights pulling data
Say goodbye to “Can you pull this again?” requests.
One engine. Three powerful methods.
Use each model independently or combine them for total clarity across your funnel.
MMM
Forecast, test, and optimize
Built on real profit, not vanity metrics. Dema’s MMM helps you test budget shifts, forecast impact, and optimise across channels with confidence.
Built on profit, not just ROAS or revenue
Simulate budget changes before you spend
Results flow into ad-level attribution
Requires no new setup - uses Dema Core data
Incrementality testing
Prove what really works
Run geo-based tests using synthetic control groups. No more expensive holdouts or guesswork. Just fast, self-serve insights built on your historical patterns.
Self-setup - no data science team required
Online + offline results in one model
Refines MMM and updates your attribution layer
Higher-confidence results, faster
MTA
Attribution that adapts in real time
Our machine learning-based MTA doesn’t work in isolation, it syncs with MMM and incrementality data, dynamically distributing true financial impact across every channel, campaign, and touchpoint.
Always aligned to latest MMM + incrementality results
Moves with your business, no static models
Reflects actual profit, not just clicks
Campaign and channel-level clarity
Built for commerce
Not analytics generalists
A platform that powers stakeholders across the business
From execs to marketers, everyone uses your insights. Dema helps you deliver.
With custom dashboards and flexible attribution models, analysts can support multiple teams with data they trust and finally stop acting as the middleman between platforms.
Support finance with real payback and margin metrics
Arm marketing with performance data they can act on
Align strategy and ops with product-level contribution trends
Commerce-native logic
Built to account for refunds, ops, and returns
Profit-first modelling
Track true incremental profit, not just top-line lift
Dynamic attribution
Powered by machine learning and refined with MMM.
Faster answers, fewer dependencies
No-code setup. No BI delays.
"Dema platform allowed us to turn data into action and maximize both revenue and profitability."
Robin Mostacero, aim'n
Join the world's leading commerce companies
Experience the difference our platform can make for your business
Frequently Asked Questions