A single source of truth that fixes attribution & drives profitable actions.
Enterprise level analytics & measurement
Trusted by ecom teams at Europe's leading companies
Trusted by ecom teams at Europe's leading companies
Unified Commerce, all in one place.
Fragmented reporting breaks momentum. Dema fixes it.
Whether you operate five sales channels or fifteen, Dema gives you one place to see performance across all markets, all channels, and all teams.
From e-commerce to retail, performance marketing to finance, everyone works off the same numbers no more competing reports or misaligned dashboards.
Real-time visibility across your entire operation.
Running multiple regions, currencies, and channels can easily turn into a reporting nightmare. Dema pulls everything into one clean, connected view so you can see what’s working, what’s not, and where to push next.
Dema centralises:
Revenue, margin, and profit by brand or region - instant clarity on top and bottom-line performance.
LTV, CAC, and retention across channels, see which acquisition efforts are truly sustainable.
Currency-adjusted views by market - one source of truth across global teams.
Roll-ups for group-level financial planning - executive-ready snapshots with drill-down detail.
Everything updates live, no spreadsheets or databases required.
Monitor high-level trends or go deep into SKU-level profitability.
All in one unified commerce platform
MMM. MTA. Incrementality. All in one place.
Dema is the only platform that brings every advanced measurement methodology together in a single interface.
Dema unifies:
MMM (Marketing Mix Modelling) - measure long-term lift and macro channel impact.
Attribution - understand customer journeys and channel contribution.
Incrementality Testing - prove what’s actually driving net new revenue.
Cohort & LTV Analysis - link spend to retention, payback, and profitability.
One set of numbers. Every team aligned.
With Dema, executives, marketers, and finance all work from the same performance metrics - removing silos and replacing debate with clarity.
How we've done it with Ridestore.
Ridestore wanted to scale their eCommerce operations with increasing profitability and agility. With their diverse customer base and seasonal demand spikes, they needed a solution that delivered precision and empowered their team to act confidently. They faced;
- Difficulty predicting inventory needs
- Inefficient marketing spend without clear ROI tracking
- Limited visibility into real-time sales trends
By integrating Dema, Ridestore gained a unified platform to make data-driven decisions. Key outcomes included:
AI-driven inventory predictions: avoided overstock and stockouts, saving costs and ensuring product availability
Precise attribution: identified top-performing campaigns, reallocating budgets for maximum impact
Real-time dashboards: enabled faster decision-making with a full view of sales, inventory, and marketing data
Which resulted in;
-10%
Lower CAC
17%
Gross Margin 3 growth
30%
Bottom line growth
"Our collaboration has been nothing short of a revolution. Dema’s solution is now the beating heart of our operation and we‘ll keep evolving and growing together. "
Elin Glommen
CEO
Ridestore
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Enterprise Analytics - Challenges & Solutions with Dema