Marketing performance analytics for finance teams
Bring accountability to growth. Forecast with clarity.
Trusted by brands worldwide
Trusted by brands worldwide
Marketing measurement is broken. We fixed it.
Dema unifies marketing mix modeling, incrementality testing, and attribution into a single, dynamic system, built from the ground up for e-commerce.
No more conflicting models. No more wasted spend. Just clear, profitable decisions.
Financial clarity from marketing chaos
Bridge the gap between growth teams and financial truth.
Marketing reports often chase ROAS. Finance needs margin, payback, and contribution. Dema unifies both.
With one shared platform, finance and marketing can:
Align on CAC, LTV, and net margin
Understand payback across time and region
Track ROI across every campaign and channel
No more overpromising. No more underexplaining.
Dema gives finance teams a clear line of sight from spend to profit so you can track performance, model outcomes, and make faster, more confident decisions across the business.
Track profitability across every channel
Finally see the full commercial picture.
Most tools stop at revenue or ROAS. We don’t. Dema factors in all costs COGS, shipping, returns, operations so every insight reflects your actual profitability. That means you don’t just see what’s working, you see what’s worth it.
Every dollar accounted for
From SKU to campaign, Dema traces profit, not just clicks.
Integrations built for finance visibility
Clean data, connected to your reporting tools.
Shopify, Centra, BigCommerce
Meta, Google Ads, TikTok
Klaviyo, GA4, CRMs
Snowflake, Tableau, Looker
Google Sheets, Excel, CSV Export
Finance teams get reporting-ready data, not black-box dashboards.
One engine. Three powerful methods.
Use each model independently or combine them for total clarity across your funnel.
MMM
Forecast, test, and optimize
Built on real profit, not vanity metrics. Dema’s MMM helps you test budget shifts, forecast impact, and optimise across channels with confidence.
Built on profit, not just ROAS or revenue
Simulate budget changes before you spend
Results flow into ad-level attribution
Requires no new setup - uses Dema Core data
Incrementality testing
Prove what really works
Run geo-based tests using synthetic control groups. No more expensive holdouts or guesswork. Just fast, self-serve insights built on your historical patterns.
Self-setup - no data science team required
Online + offline results in one model
Refines MMM and updates your attribution layer
Higher-confidence results, faster
MTA
Attribution that adapts in real time
Our machine learning-based MTA doesn’t work in isolation - it syncs with MMM and incrementality data, dynamically distributing true financial impact across every channel, campaign, and touchpoint.
Always aligned to latest MMM + incrementality results
Moves with your business - no static models
Reflects actual profit, not just clicks
Campaign and channel-level clarity
Built for commerce
Not analytics generalists
Commerce-native logic
Built to account for refunds, ops, and returns
Profit-first modelling
Track true incremental profit, not just top-line lift
Dynamic attribution
Powered by machine learning and refined with MMM.
Faster answers, fewer dependencies
No-code setup. No BI delays.
"Dema platform allowed us to turn data into action and maximize both revenue and profitability."
Robin Mostacero, aim'n
Join the world's leading commerce companies
Experience the difference our platform can make for your business
Frequently Asked Questions