Performance marketing solutions
Track real ROI. Prove your impact. Win more budget.
Trusted by brands worldwide
Trusted by brands worldwide
Marketing measurement is broken. We fixed it.
Dema unifies marketing mix modeling, incrementality testing, and attribution into a single, dynamic system, built from the ground up for e-commerce.
No more conflicting models. No more wasted spend. Just clear, profitable decisions.
Drive growth with CRM performance management software
See every touchpoint, trigger, and flow in one place.
Your lifecycle campaigns are working hard. Dema shows you exactly how hard.
Track triggered emails, flows, and segmentation performance by channel, product, or cohort so you know what’s driving engagement, revenue, and retention.
This isn’t just attribution
Your models get smarter as you run campaigns automatically adapting to new patterns, costs, and return behaviour.
Multi-Channel results with performance marketing
Finally, the visibility you always wanted.
Most marketing platforms report in silos. Dema unifies performance across CRM, paid, organic, influencer, and affiliate so you can optimise the whole funnel, not just one slice of it.
Track LTV and CAC by channel
Break out lifetime value, CAC, and payback by channel, platform, and campaign. Prove performance. Shift spend with confidence.
Break down CRM and paid results by customer segment
See how different audiences behave across paid and owned channels then tailor campaigns to the segments that actually convert.
Measure marketing performance in one dashboard
No more stitching reports together.
Dema brings together your most important performance data so marketing and leadership teams operate from the same dashboard.
Track:
Campaign results by channel and cohort
Retention and AOV trends over time
Margin-level insights and contribution
Every dollar accounted for
Everything you need to make the next call is in one place.
One engine. Three powerful methods.
Use each model independently — or combine them for total clarity across your funnel.
MMM
Forecast, test, and optimize
Built on real profit, not vanity metrics. Dema’s MMM helps you test budget shifts, forecast impact, and optimise across channels with confidence.
Built on profit, not just ROAS or revenue
Simulate budget changes before you spend
Results flow into ad-level attribution
Requires no new setup - uses Dema Core data
Incrementality testing
Prove what really works
Run geo-based tests using synthetic control groups. No more expensive holdouts or guesswork. Just fast, self-serve insights built on your historical patterns.
Self-setup - no data science team required
Online + offline results in one model
Refines MMM and updates your attribution layer
Higher-confidence results, faster
MTA
Attribution that adapts in real time
Our machine learning-based MTA doesn’t work in isolation - it syncs with MMM and incrementality data, dynamically distributing true financial impact across every channel, campaign, and touchpoint.
Always aligned to latest MMM + incrementality results
Moves with your business - no static models
Reflects actual profit, not just clicks
Campaign and channel-level clarity
Built for commerce
Not analytics generalists
Commerce-native logic
Built to account for refunds, ops, and returns
Profit-first modelling
Track true incremental profit, not just top-line lift
Dynamic attribution
Powered by machine learning and refined with MMM.
Faster answers, fewer dependencies
No-code setup. No BI delays.
Reallocate budget in real time
Move fast. Prove your case. Win the next test.
Dema gives you the data to reallocate spend on the fly, backed by live CAC, payback, and margin analysis.
Whether you’re defending budget to finance or justifying a new channel test, Dema arms you with proof not assumptions.
Integrations that fit your stack
Works with the tools you already use.
Shopify & Shopify Plus
Klaviyo, GA4, ESPs
Meta, TikTok, Google Ads
CRMs, BI tools, and data warehouses
Custom API support
Setup takes hours, not weeks.
"Dema platform allowed us to turn data into action and maximize both revenue and profitability."
Robin Mostacero, aim'n
Join the world's leading commerce companies
Experience the difference our platform can make for your business
Frequently Asked Questions