See the whole picture. Connect every sale, every channel, every campaign.
Omnichannel Attribution Modeling
Trusted by ecom teams at Europe's leading companies
Trusted by ecom teams at Europe's leading companies
No silos, no guesswork.
Most retail teams still operate on fragmented data - paid media in one dashboard, ecommerce in another, in-store sales hidden in POS reports. Last-click attribution skews the truth and hides the impact of campaigns across channels.
We ingest every transaction e-commerce, marketplaces, POS, in-store, into our MMM model to show the real contribution of every channel, campaign and product.
Multichannel is being everywhere. Omnichannel is making every channel work together. Dema connects campaigns, audiences, and transactions into one model so you see the combined effect.
Tailored insights based on products, customers, and unit economics
Rapid, unbiased recommendations for media mix optimization
Maximize return on investment by reducing wasted ad spend
Short- to mid-term focus on profitable growth
Always updated for real-time budget allocation
Optimize spend allocation, maximize profitable growth
Get precise, actionable recommendations in seconds that will transform the way you drive growth.
From strategic insight to tactical execution
Transform the way you work with performance marketing. By distributing results down to ad sets, campaigns, and channels—using either platform data or multi-touch attribution - Dema turns high-level MMM outputs into actionable, day-to-day guidance.
Use seasonality and trends to drive smarter decisions
The mix should not be the same throughout the year. Dema’s advanced MMM model continuously integrates seasonality, automatically refining recommendations to ensure your budgets are optimized across seasons and channels for peak profitability.
Automatically adjusts for seasonal variations
Identifies optimal timing for campaigns
Continuous updates ensure accurate seasonal insights
Channel-specific recommendations based on seasonal performance
Maximize returns by aligning spend with seasonal demand
Seasonality smartness, year-round profit maximization
An MMM that ensures your marketing budget is always aligned with your business cycles, maximizing every investment.
Confident decisions start with clear budget insights
Clearly see how diminishing returns affect your budget allocation. Dema integrates unit economics with saturation curve insights, enabling precise, data-driven spending decisions that stop budget leaks and drive profitability.
Shift from intuition-driven to data-driven budgeting
Visualize ad spend saturation curves clearly
Optimize budgets based on precise unit economics
Avoid overspending on channels with diminishing returns
Maximize ROI with accurate spend recommendations
Spend smarter, gain more
Make confident budgeting decisions informed by clear, actionable data, which eliminate waste and boosting growth.
Operate like the top 1%
World-class MMM, zero overhead
Backed by powerful AI and comprehensive commercial data, Dema’s Marketing Mix Modeling (MMM) provides insights equivalent to having an expert data science team, without the cost or complexity. Achieve marketing excellence that aligns with the strategies of industry leaders.
Leverage cutting-edge AI-driven MMM
Gain immediate insights without additional headcount
Real-time marketing performance tracking and optimization
Strategic recommendations aligned with industry best practices
Efficiently allocate budgets for maximum profitability
Elite insights, accessible efficiency
Everyone can operate with advanced marketing strategies used by top performers, effortlessly.
Join the world's leading commerce companies
Experience the difference our platform can make for your business
Omnichannel Measurement Challenges & How Dema Helps