Real-Time e-commerce analytics for fast-moving teams
Stay ahead of supply. Act on demand. Move with confidence.
Trusted by brands worldwide
Trusted by brands worldwide
Marketing measurement is broken. We fixed it.
Dema unifies marketing mix modeling, incrementality testing, and attribution into a single, dynamic system, built from the ground up for e-commerce.
No more conflicting models. No more wasted spend. Just clear, profitable decisions.
Turn frontend trading performance into smarter supply decisions
No more flying blind between teams and tools.
eCommerce is fast. Dema helps you keep up. We connect marketing, merchandising, and product performance in real time so you can:
Identify high-converting products and fast movers
React to sudden demand shifts by channel or market
Align with supply, ops, and buying teams on what’s working
No guesswork. Just clear demand signals, surfaced instantly.
Dema gives ecommerce teams the tools to react faster linking trading data, customer demand, and marketing performance in one platform built for action.
Predict demand, plan stock, protect margin
Forecasts that reflect real consumer behaviour.
With Dema, you don’t just look back you see what’s coming.
Our demand forecasting engine combines:
Sell-through trends by region, channel, and product
Paid and organic performance signals
Lifecycle stage and returning customer patterns
Use it to plan inventory, set pricing windows, or pre-empt out-of-stock risk.
From SKU to campaign, Dema traces profit not just clicks.
One engine. Three powerful methods.
Use each model independently or combine them for total clarity across your funnel.
MMM
Forecast, test, and optimize
Built on real profit, not vanity metrics. Dema’s MMM helps you test budget shifts, forecast impact, and optimise across channels with confidence.
Built on profit, not just ROAS or revenue
Simulate budget changes before you spend
Results flow into ad-level attribution
Requires no new setup - uses Dema Core data
Incrementality testing
Prove what really works
Run geo-based tests using synthetic control groups. No more expensive holdouts or guesswork. Just fast, self-serve insights built on your historical patterns.
Self-setup - no data science team required
Online + offline results in one model
Refines MMM and updates your attribution layer
Higher-confidence results, faster
MTA
Attribution that adapts in real time
Our machine learning-based MTA doesn’t work in isolation - it syncs with MMM and incrementality data, dynamically distributing true financial impact across every channel, campaign, and touchpoint.
Always aligned to latest MMM + incrementality results
Moves with your business - no static models
Reflects actual profit, not just clicks
Campaign and channel-level clarity
Built for commerce
Not analytics generalists
Agility for eCommerce operators
Commercial performance at your fingertips.
Dema gives ecommerce managers instant clarity across:
Top-line performance by product, region, or campaign
Conversion trends across devices, geos, and landing pages
What’s driving AOV, retention, and repeat rate today, not next week
Stop waiting for BI. Start trading proactively.
Integrations that match eCommerce workflows
Plug into the stack you already use.
Shopify, Centra, BigCommerce
Klaviyo, Meta, TikTok, GA4
Inventory & ERP platforms
Google Sheets, Looker, Snowflake
Quick setup. Instant insights. Built for trading calendars, not quarterly reports.
Commerce-native logic
Built to account for refunds, ops, and returns
Profit-first modelling
Track true incremental profit, not just top-line lift
Dynamic attribution
Powered by machine learning and refined with MMM.
Faster answers, fewer dependencies
No-code setup. No BI delays.
"Dema platform allowed us to turn data into action and maximize both revenue and profitability."
Robin Mostacero, aim'n
Join the world's leading commerce companies
Experience the difference our platform can make for your business
Frequently Asked Questions