Trusted by ecom teams at Europe's leading companies
Trusted by ecom teams at Europe's leading companies
Dema vs Klar (2025 Comparison)
Klar gives you quick, visually clean dashboards. But when you need attribution clarity, forecasting, and profit-focused insights - Dema.ai is in a different league. Designed for e-commerce operators, not just marketers, Dema gives you the full picture of what’s working and what’s not.
Dashboards are nice. Decisions are better.
Klar is built for quick reporting - it surfaces your Shopify and ad data in a simple UI. But if you're scaling spend or expanding across channels and markets, you need deeper modelling, true incrementality, and a clear view on customer lifetime value. That’s where Dema stands out.
Klar shows who clicked. Dema shows what actually worked - using a blend of MTA, MMM, and incrementality testing to map cause, not just correlation.
Model future outcomes, optimise budget splits, and simulate the impact of decisions before you spend. Klar tracks the past - Dema helps you plan the future.
Finance, marketing, e-commerce — all see performance through one lens. With margin, payback, LTV and true ROI included by default.
Beyond Dashboards. Into Decisions.
While Klar gives you clean reports, Dema delivers the intelligence behind them - predictive, profit-focused, and built for teams ready to grow smarter, not just faster.
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While Klar focuses on basic post-click and touchpoint attribution, Dema.ai delivers a far more sophisticated and actionable solution. Its hybrid Marketing Mix Modeling (MMM) + Multi-Touch Attribution (MTA) approach blends econometrics and machine learning to give you geo- and channel-level clarity—something Klar simply doesn’t support. With built-in incrementality testing, margin-aware profitability insights, and dynamic forecasting tools, Dema enables smarter decision-making that goes beyond blended ROAS.
Track performance across the entire journey, from first touch to final sale - not just what’s easy to measure.
See what’s happening now and what’s likely to happen next - then act on it with confidence.
Combine rigorous modelling with machine learning to uncover what’s really driving growth.
Optimise for contribution and margin - not just top-line efficiency metrics.
Built for Brands That Need More Than ROAS
Dema gives you the full picture from channel-level profit insights to real-time forecasting and incrementality testing. No black boxes, no vanity metrics - just clear answers that drive smarter decisions.
Dema.ai vs Klar features Comparison for 2025
When choosing between Dema and Klar in 2025, the differences aren’t subtle - they’re fundamental.
Features | Dema | Klar |
|---|---|---|
Attribution Modelling | Advanced MMM + MTA hybrid for full-funnel clarity - online & offline | Touchpoint-based post-click only; limited view of cross-channel impact |
Marketing Mix Modelling | Built-in Geo + channel-level MMM for smarter budget allocation | Not available |
Incrementality Testing | Native lift & experiment framework integrated with attribution | Requires manual setup via external tools |
Forecasting & Planning | Budget simulation + LTV prediction to plan ROI before spend | No forecasting capabilities |
Profit-Based Insights | Margin-aware contribution-based analysis with product-level granularity | Blended averages only - no margin context |
Visual Dashboard UI | Operator-optimised for actionability with flexible filtering | Marketer-focused dashboards; less operational detail |
Integrations | All eCommerce platforms / Meta / Offline / GA4 & more — full omnichannel coverage | Shopify + major ad platforms; offline data requires custom work |
Dema vs Klar
"Since we started using Dema, we can optimize our budgets for the most profitable growth in real time."
Sebastian Öhrn
Founder
Myrqvist
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