Why Core
Profitability in real time
Go beyond sales—see your bottom line after every cost.
Forecasts you can act on
Predict sales, profit, inventory, and more with confidence.
Total data control
Connect every source, from ecommerce to POS, warehouses to webhooks.
Key capabilities
Real-time profitability
Instantly see your bottom line
Track profits after marketing, returns, pick & pack, transaction fees, shipping, and COGS. Get a live view of what’s actually making (or costing) you money. No sampling—everything tied to actual transactions.
Flexible data integrations
Connect any system
Plug in ecommerce, POS, ad platforms, inventory systems, and even sFTP feeds or data warehouses. If it exists, you can connect it—fully mapped to our commerce-first data model.
Custom cost logic
Customize your reality
Define how your business operates: set specific rules for handling fees, bundling, returns, pick & pack, regional costs, and more. Dema adapts to you, not the other way around.
Predictive insights built-in
Forecast what’s next
AI-powered forecasts for sales, profits, inventory levels, AOV, LTV, and more—available directly in dashboards and reports. Plan proactively instead of reacting.
Reports & exploration
Lightning-fast analytics
Lightning-fast reporting with flexible filters and custom metrics. Combine product views, ad spend, and profitability. Filter by top 10%, segment by country, drill into ad set performance.
Collaboration and permissions
Share insights across your org
Easily share dashboards and reports across departments. Limit access to the right teams, people, or partners—with granular permissions.
Extensions
Omni commerce
Bring your offline world online
Merge retail and ecommerce seamlessly. Calculate store returns on online orders, unify marketing attribution.
Segmentations
Turn insights into action
Create custom rules for product/customer segments—flag low-visibility products or high-return buyers, and send to ad platforms or internal workflows.
Join the world's leading commerce companies
Experience the difference our platform can make for your business