From Guesswork to Growth
How Dema Empowers Data-Driven Brands to Win in an Unpredictable Market
Trusted by brands worldwide
Trusted by brands worldwide
Built by eCommerce Operators, for eCommerce Operators.
Dema unifies marketing mix modeling, incrementality testing, and attribution into a single, dynamic system, built from the ground up for e-commerce.
No more conflicting models. No more wasted spend. Just clear, profitable decisions.
Optimise for Outcomes, Not Just Clicks
Your marketing spend should work as hard as you do.
Eliminate wasted spend and scale with AI-powered, profit-first insights. Core Analytics links every campaign to real revenue, margin, and growth — so you can invest where it matters most.
Real-time budget reallocation to maximise profitability
AI-powered forecasts for revenue, margin, and demand
Customer and product intelligence that connects performance to actual business impact
This isn’t just attribution.
Core learns from every campaign, adapting automatically to new patterns, costs, and customer behaviour - giving you the clarity to act with confidence.
Every test, model, and metric
Most tools stop at revenue or ROAS. We don’t. Dema factors in all costs - COGS, shipping, returns, operations - so every insight reflects your actual profitability. That means you don’t just see what’s working, you see what’s worth it.
Every dollar accounted for
From SKU to campaign, Dema traces profit—not just clicks.
One engine. Three powerful methods.
Use each model independently — or combine them for total clarity across your funnel.
Built for commerce
Not analytics generalists
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Proof is in the profits — check out our success stories
Discover how we've transformed businesses like yours.
“After starting using dema, we have grown our bottom line with 30%."
Johan Andersson
CFO, Ridestore
"It gives me everything I need on a daily basis to make the right decisions. It's amazing."
Sanna Westerberg
CMO, Aim'n
"By using Dema, we can optimize for profitable growth in realtime."
Sebastian Öhrn
Founder, Myrqvist
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