Feature launch: Incrementality testing
Mar 19th, 11.45 - 13.00
What is incrementality? And why is everyone talking about it?
Incrementality testing enables you to measure the real impact of your marketing efforts. Instead of relying on corrupt attribution data, it answers the key question: Would this sale have happened without the ad spend?
By comparing exposed vs. control groups, you can see which campaigns are actually driving growth—and which ones are just taking credit.
Do you want to see how Dema now solves this as easily for our users as we do MMM?
Join us for lunch at our office at Birger Jarlsgatan 7 on March 19th.
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Increasingly complex consumer journeys make it difficult to relate marketing investments to conversions. How should ecoms tackle this challenge, and why should they view marketing as an investment rather than a cost? Join us when we launch our Incrementality testing feature at our office. Birger Jarlsgatan 7, Stockholm. The seats are limited. We will confirm your attendance.
Speakers
David
Co-founder and CTO/CPO, David has deep expertise in AI and analytics. Having built data science excellence at Babyshop Group and supported the growth of other scaling businesses, he has seen the challenges firsthand.
Amin
As part of Dema’s ML/AI team, Amin heads the Incrementality product. He has started driving its research and development, innovating based on lessons from other measurement products such as MMM.