Lunch Seminar: Unified Measurement
June 11th, 11.45 - 13.00
What’s really driving your growth—and what’s just noise?
Unified Measurement combines incrementality, MMM, and attribution to give you a clearer picture of marketing impact—no more guesswork.
Join us over lunch at Dema HQ (Birger Jarlsgatan 7), where we’ll break it down with:
– Jessika (Measurement Lead, Dema)
– Jonatan (CCO, ASKET)
– Björn Påhlman Spenger (Framtidens E-handel)
Sign up below
Björn Påhlman Spenger
Björn is the founder and host of the Sweden's biggest ecom podcast Framtidens E-handel. With personal experience scaling community-led brands like Mikuta and C’est Normal, he brings a unique perspective on brand building, performance, and what’s next in ecommerce.
Jessika Ödling
Jessika is Demas Measurement lead. With an extensive background in marketing measurement at Nepa, she brings sharp insight into how fast-growing brands turn data into decisions.
Jonatan Ehn
Jonatan is CCO at ASKET, leading ecom, retail, and marketing. With a background in strategy and digital growth at BCG, he’s now focused on scaling a purpose-driven brand—profitably and responsibly.
Request a spot
Join us when we launch our framework Unified Measurement at our office. Birger Jarlsgatan 7, Stockholm. The seats are limited. We will confirm your attendance.