The incrementality edge: How smart brands scale with confidence
Webinar on April 22nd, 15.00 - 15.45 CET
Unlock Incrementality with DEMA, Ridestore & Vervaunt
Let’s talk about incrementality—the buzzword you’ve definitely heard, but might not fully get (yet). This is your chance to actually understand it and see how the smartest brands out there are using it to supercharge their growth strategy.
Unlocking Incrementality
How it uncovers the true impact of your marketing efforts, explores common use cases, and provides a step-by-step guide to running practical tests.
Brand Perspectives, Side by Side
How Ridestore uses it to cut spend and uncover market differences — and how Vervaunt an agencies scaling brands like Paul Smith, Percival & A.P.C are already scaling fast, can refine growth decisions even further.
Expert Insights from the Field
Jessika and Declan break down what’s working in today’s marketing landscape, the most common pitfalls brands face when it comes to measurement, and what the evolving future of attribution is going to look like.
Our Incrementality Experts
Join Declan from Vervaunt, a Performance Team Lead, and Jessika from Dema, a leading expert in MMM (Marketing Mix Modeling), for a high-energy, no-holds-barred webinar that goes deep on incrementality, triangulation, and all the measurement madness marketers are trying to wrap their heads around in 2025.
They’re bringing in none other than Daniel Stremel, CMO of Ridestore, the powerhouse behind Dope and Montec—two brands making waves on the slopes from the Alpes to Japan. He will share real-world insights from a brand that’s pushing the limits when it comes to measurement.
This isn’t just another webinar. It’s a rare gathering of sharp minds from both agency and brand sides, getting real about a topic that’s too important to ignore. Whether you're scaling spend or just starting to experiment with measurement models, this is the convo you didn’t know you needed—but definitely don’t want to miss.
We’re cutting through the noise and breaking down incrementality in 2025, turning complex concepts into clear, actionable insights. From triangulation to MMM, we’ll make sure you walk away with practical takeaways you can implement right away.
Expect bold opinions, fresh perspectives, and real strategies that work—whether you’re already deep into measurement or just starting to explore. This is one session you’ll want to be part of.
Save your seat now - you won’t want to miss it.
Reserve Your Spot
Join us for a deep dive into growth strategies with incrementality testing and triangulation. Hosted by Jessika (MMM Specialist at Dema) and Declan (Vervaunt), this expert panel features two leading brands—one powered by Dema, and another longtime Vervaunt partner—sharing real-world insights and results.