Attribution cannot be trusted, but what if you triangulate it with MMM and Incrementality? June 24th, 2pm BST / 3pm CEST / 9am ET
Agenda
1. Unlocking Unified Measurement
An introduction to how triangulating MTA, MMM, and Incrementality gives modern commerce brands a complete view of performance, enabling smarter spend and confident growth.
2. Brand perspectives
Real-world examples of how leading fashion and lifestyle brands are using marketing measurement to sharpen decision-making and scale with confidence.
3. Expert insights from the field
A look at how measurement has evolved, what challenges remain, and how better tools and operational alignment can close the gap between insight and action.
4. Open Q&A
We’ll close the session with an open Q&A, giving attendees a chance to dive deeper into key challenges, share perspectives, and explore practical solutions.
Our speakers
Rudy Ribardière, Director of E-commerce and Digital Strategy at A.P.C.
Rudy is Director of E-commerce and Digital Strategy at A.P.C., the Paris-based fashion house known for timeless design and premium craftsmanship. He leads digital innovation and online growth across global markets.
Jessika Ödling, Measurement Lead at Dema
Jessika is Dema's Measurement Lead, guiding how we turn data into decisions. With a background in marketing analytics at Nepa, she brings deep expertise in helping fast-growing brands measure what matters.
Jonatan Ehn, CCO at ASKET
Jonatan is CCO at ASKET, the Swedish apparel brand redefining transparency and responsibility in fashion. He leads ecommerce, retail, and marketing with a focus on building long-term value through purposeful growth.
Moderator
Henrik Hoffman Kraft, co-founder & CMO at Dema
Henrik is Co-founder and CMO of Dema. With a long background in ecommerce, retail, and digital growth, he will be moderating the webinar.
Reserve your spot
Join our expert panel featuring two leading brands and the minds shaping Dema’s measurement strategy. You’ll hear firsthand how modern teams are navigating growth, decision-making, and what truly works in today’s fast-moving commerce landscape.