Changelog

We’ve added several new Meta-specific metrics to give you a more detailed view of your ad performance:

• Reach – Unique users per day who saw your ad.
  Note: This is calculated per day. If you compare with Meta’s 7-day view, our number will appear higher.

• Inline link clicks – Clicks on links in your ad.

• Inline post engagement – Total engagement: reactions, comments, shares, views, and clicks.

• Video thruplay watched – Count of times video ads were played to completion or at least 15 seconds.

• Video play actions – Count of times video ads started playing.

These metrics are currently backfilled 1 month back. In the upcoming weeks we will backfill all historical data for these metrics.

We’ve also added a range of Meta-related dimensions to support better grouping and segmentation:

• Campaign daily budget

• Ad set daily budget

• Buying type

• Performance goal

• Campaign objective

• Attribution setting

• Campaign delivery – Active/inactive status

• Incremental attribution enabled – True/false

• Creative ID

• Creative media type – e.g. carousel, image, video, automatic
  Note: We map this ourselves from raw creative data.

• Creative format

• Creative body

• Creative CTA

• Creative headline

These updates help you break down campaign performance with more granularity and precision.